It’s almost as if a top fashion designer shaped her, more than an iconic yacht design studio.

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The Entertainer


What better way to end a day on Feadship’s 70-meter superyacht JOY, than a game of hoops. Or maybe a spa treatment? How about hitting the gym for a HIIT workout? Diving? Water skiing? Snorkeling? Once you’ve made up your mind, we’ll see you in the nightclub. 


Superyacht owners are getting younger. Once the domain of the rich ‘n’ retired, we’re now seeing owners in their 40s and 50s and this new-wave of youngsters have an entirely different view of life. 


Instead of Bentley and Rolls-Royce, these guys are Bugatti and Ruf; they don’t want a superyacht to laze around in - they want to entertain, party and play.


The 70-meter Feadship JOY has been designed with a younger owner in mind, with the racy styling (for a superyacht) setting the pace. Here, the fabled design studio of Bannenberg & Rowell created JOY’s arrow-like shape, infused with concave curves that flow through the superstructure. It’s a clean, aggressive look and one that contrasts slightly with the interior design.


Being fully custom built, it’s virtually impossible to guess a superyacht’s interior design. With JOY’s sportster-like lines, you’d maybe expect a minimalistic design with a hint of sci fi? But no, Studio Indigo went for pastel-infused elegance, forming a serene atmosphere and with over 250 different finishes, textures and materials used in her creation, she’s far from minimalist. [Continued…]