The entry-level superyacht
The Princess 30M is aimed at existing yacht owners who are looking to trade-up to something a bit more spacious. It sounds a lot like part exchanging your Mercedes for a Bentley – but it’s so much more than that.
Princess Yachts, like many of the world’s shipyards, has a vast spectrum of craft on offer, from the ‘compact’ 42ft V39 sport cruiser, right up to the 130ft, 40M superyacht. The reason behind this diverse selection is that once an owner gets hooked into the brand, he’ll slowly but surely work his way up the size scale – which is exactly what the Owner of this 30M, named Kohuba did.
After enjoying his Princess experience, Kohuba’s Owner decided to trade up his 74-footer to the 99-foot 30M. As it was the first hull of the 30M series, he had the pleasure of watching it being built from the ground up and despite being based half way around the world, he would frequently visit the shipyard, often bringing friends and family along to see how the Plymouth craftsmen were progressing. Also, with the 30M being the entry level of the prestigious M-Class, the options of customisation on the build actually required the Owner to be there for some of the decision-making. Being able to change furniture, colours, textiles, woods and exotic stones is all part of the semi-custom experience and a reason why yachts like Kohuba are infused with such character – no two are the same. [Continued...]
The Ultimate Accessory
With models like the majestic 30M, it’s no wonder Bernard Arnault added Princess Yachts to his LVMH empire
When the 8th richest person in the world snaps up a 75% stake of your company, you know you’re doing something right. That’s exactly what happened to Princess Yachts back in 2008, when Bernard Arnault’s investment group, L Capital 2 FCPR, handed over 200 million in sterling for the Plymouth based shipyard. This brought the 52-year-old British motor yacht manufacturer under the umbrella of the mighty Moët Hennessy Louis Vuitton Group and gave the shipyard the confidence and support to build some of the finest craft on the water – yachts, such as the Princess 30M as featured here.
The 30M, which made her public debut at the Dusseldorf boat show back in 2016, is aimed at existing Princess owners who are looking to trade-up from their flybridge yachts to something a bit bigger. Of course, moving up to the prestigious, semi-custom Princess M-Range brings with it many benefits, the most engaging of which is, the owner has a say in how his yacht’s created. [Continued...]