Once an owner gets hooked into the brand, he’ll slowly but surely work his way up the size scale.

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The Ultimate Accessory 


With models like the majestic 30M, it’s no wonder Bernard Arnault added Princess Yachts to his LVMH empire


When the 8th richest person in the world snaps up a 75% stake of your company, you know you’re doing something right. That’s exactly what happened to Princess Yachts back in 2008, when Bernard Arnault’s investment group, L Capital 2 FCPR, handed over 200 million in sterling for the Plymouth based shipyard. This brought the 52-year-old British motor yacht manufacturer under the umbrella of the mighty Moët Hennessy Louis Vuitton Group and gave the shipyard the confidence and support to build some of the finest craft on the water – yachts, such as the Princess 30M as featured here.


 The 30M, which made her public debut at the Dusseldorf boat show back in 2016, is aimed at existing Princess owners who are looking to trade-up from their flybridge yachts to something a bit bigger. Of course, moving up to the prestigious, semi-custom Princess M-Range brings with it many benefits, the most engaging of which is, the owner has a say in how his yacht’s created. [Continued...]